Built by Restaurant Operators and Engineers
OrderUp was founded by restaurant owner Loi Le and engineer Kevin Josue to solve the operational challenges Loi faces every day running House of Pho.
Founding Team
The team combines first-hand restaurant operations experience with full-stack development skills to build practical software for operators.
Loi Le
Co-Founder & CEO
Restaurant Owner
Owner of House of Pho in Stratford, CT—a modern Vietnamese restaurant serving the local community.
Entrepreneur & Operator
Avid entrepreneur who understands the daily operational challenges of running a restaurant—from staffing and menu management to dealing with delivery commissions and disconnected software.
Built-in Testbed
House of Pho serves as a living pilot for product validation, data collection, and iterative improvement—ensuring OrderUp solves real operator problems.
“Running a restaurant means juggling too many disconnected systems. We’re building OrderUp so operators like me can focus on serving customers, not managing software.”
Kevin Josue
Co-Founder & CTO
Engineering Background
Software engineer with experience building mobile applications, real-time systems, and data integrations. Previously built social networking platforms and industrial control systems.
Technical Skills
Full-stack developer with experience in mobile applications, web platforms, APIs, and cloud infrastructure. Built OrderUp’s entire platform from the ground up.
Restaurant Operations
Learned restaurant technology and operations by building OrderUp from the ground up, working directly with Loi to understand real operator challenges and build solutions that actually work.
“I didn’t come from the restaurant industry—I learned it by building software that solves real problems for operators like Loi.”
Why This Team Works
Domain Credibility
Loi runs a live restaurant business, giving OrderUp authentic insight into operational pain points.
Technical Capability
Kevin has experience building mobile applications, APIs, and real-time systems—now applying that to restaurant operations.
Built-in Pilot
House of Pho acts as a living testbed for validation, data collection, and iterative improvement.
Our Development Approach
OrderUp is being built from the ground up to solve real restaurant operations problems. We’re working directly with House of Pho in Stratford, CT as our development partner to ensure every feature addresses actual operator challenges.
Operator-First
Built by a restaurant owner who understands the daily operational challenges firsthand.
Real-World Testing
Features are validated in an actual restaurant environment before release.
Founding Members
Early restaurants get direct access to our team and help shape the product roadmap.
Join Us on This Journey
We’re building OrderUp for restaurant operators who want to take back control of their operations.